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Business
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| Number of pages / Number of words: |
31 / 8673 |
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With an international launch Walkers could escape the saturation of the home market and at the same time gain the support of PepsiCo, a company who are keen to earn an early market leader position in a number of growing markets.
2.2 Definition of Unfamiliar Terms
There are a number of terms specific to the Chinese market that will be referred to in the Marketing Plan...
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Renminbi (RMB) is the currency of China. In this report an exchange rate of RMB 13.5 to the British pound sterling has been assumed. Office Ladies (OL) will be referred to as a target market segment. OL's are single women, living at home with a full time office career and disposable income. Little Emperors are also referred to as a target market group...
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