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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1002 |
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in this paper shows the difference between challenges experienced in the UK and Romania markets suggesting that British firms experience more challenges than Romanian firms, however, British firms have an advantage because it’s more developed than Romania. Shortly after, it discusses the target market selection - Borregaard et al...
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(2003) identifying two variables, as strong predictors of foreign eco-market attractiveness, which are represented in ‘figure 1’ on a bi-dimensional graph, with four types of market: Unfavourable, developed, underdeveloped and emergent eco-market. Following this is another bi-dimensional graph considering the competitive conditions of foreign eco-markets, which is explained in detail in Table III...
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