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Topic: |
Business
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Number of pages / Number of words: |
32 / 8748 |
Essay's paper body
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Intangible assets are the goodwill and relationships between a company and its customer/suppliers; the innovative ideas that ensure the viability of a company, and; the company's human capital. Although intangible assets have no physical form, they are as valuable as the legally enforceable IP rights and tangible assets...
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Although intangible assets have no physical form, they are as valuable as the legally enforceable IP rights and tangible assets. But protecting the intangible assets is more difficult and is highly dependent on the firm's human assets. Success in the 21st century business environment requires significant emphasis on managing intangible assets as strategic tools...
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