Buy custom Intel: A case study in Corporate Branding
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Business
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| Number of pages / Number of words: |
2 / 527 |
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Also, if consumers will perceive the move as a more risky alternative, and even if it will devalue the position of the higher price existing products. In the worst scenario, the different products might cannibalise each others sales, and generate customer confusion. Intel intends to introduce more branded chips, and careful education of the consumer in this highly complex market will be essential to negate customer confusion and achieve successful brand positioning...
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Also, if consumers will perceive the move as a more risky alternative, and even if it will devalue the position of the higher price existing products. In the worst scenario, the different products might cannibalise each others sales, and generate customer confusion. Intel intends to introduce more branded chips, and careful education of the consumer in this highly complex market will be essential to negate customer confusion and achieve successful brand positioning...
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