Buy custom Innovative Distribution Channels of FMCG in India
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 878 |
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As infrastructure has already been paid for by procurement, it is available at marginal cost for distribution. Through e-Choupals, hubs, and processing centers, they had the ready infrastructure needed to implement an alternative channel for distribution of goods and services to rural India. ITC's previous channels reached areas with populations of 5,000 and above...
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ITC's previous channels reached areas with populations of 5,000 and above. E-Choupals allowed penetration into areas with populations less than 5,000 where nearly 70% of the country's population resides.
Products such as herbicides, seeds, fertilizers, and insurance policies, as well as soil testing services are sold through e-Choupal...
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