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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1584 |
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According to Schumpeter's crucial distinction, considering this process, the innovation of instant coffee is more likely to be a gradual change. Firstly, it can be relatively a product improvement instead of a product transformation and it was closely connected with earlier versions with small gradual step changes, which was unable to demonstrate a clear break from existing established technology and process...
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Firstly, it can be relatively a product improvement instead of a product transformation and it was closely connected with earlier versions with small gradual step changes, which was unable to demonstrate a clear break from existing established technology and process. Meanwhile, it may reflect market research and customer preferences, for example, the considerable needs of instant coffee and limited situations during the two World Wars and the positive response of customers encouraged the steps of innovation to be more comfortable for businesses and customers...
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