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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 9 / 2339 | 
                
    
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It is possible for innovation to have a negative impact and in some cases, innovation can destroy businesses. Mardle (2003) illustrates the point with an example from the digital revolution. KODAK generated most of its income, for most of its existence, from the sale of photographic film (a consumable)...
        
        
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KODAK generated most of its income, for most of its existence, from the sale of photographic film (a consumable). It remains to be seen whether Kodak will survive the invention of the digital camera (a durable good which replaced the consumable).
In the context of business management and economic gain, innovation must be qualified with the imperative qualifier that it must contribute to greater profit (Schumpeter, 1934)...
        
        
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            General points of the essay
            
                                    Strategy Innovation
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                                    digital innovation
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                                    innovation in datalogic
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