Buy custom Innovation Management - Zara
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1280 |
Essay's paper body
"Zara is a spectacular exception to the rule."
Starting with basic fabric dyeing, almost all Zara's clothes take shape in a design-and-manufacturing centre in La Coruna, with most of the sewing done by seamstresses from 400 local co-operatives. Designers talk daily to store managers, to discover which items are most in demand...
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Supported by real-time sales data, they then feed repeat orders and fresh designs into the manufacturing plant. This, in turn, ships the desired items directly to the stores twice a week, eliminating the need for warehouses and keeping inventories low (see chart).
The result is that Zara can make a new line from start to finish in three weeks, against an industry average of nine months...
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