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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 995 |
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Also, although the USA market is huge, it is also a lot more mature, with very well established players. The Innocent Drinks brand hasn’t any established value in this market, and although a good presence in distribution channels would be guaranteed, the expansion would stretch the management capabilities of the Innocent Drinks founders a lot...
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The Innocent Drinks brand hasn’t any established value in this market, and although a good presence in distribution channels would be guaranteed, the expansion would stretch the management capabilities of the Innocent Drinks founders a lot. There’s definitely a big risk in moving into the USA, but the potential reward is probably too much to turn down, considering the overwhelming size of the market...
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