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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2983 |
Essay's paper body
ING has tackled this challenge head on by having international ad campaigns including print, poster and TV ads all around the world and also by sponsoring Fernando Alonso and the Renault F1 team. This type of branding has a wide reach in terms of visibility, but has it really made an impact on the audience and if so then how well has it worked?
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ING has put a lot of effort into linking formerly independent brands to the current all encompassing parent brand. This is what ING had to do in early 2000 to gain global awareness.
Picture 1 ING annual report 2001
In the picture 1 you can see the similarities of the prints and also the localization that has to be present...
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