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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2343 |
Essay's paper body
There is very little brand loyalty in relation to wineries as consumers are not concerned with brands in relation to wine selection. Whilst this is an avenue for exploration especially with the target market being 25-34 year olds as they have a culture of consuming branded goods. The development of a brand that is specifically designed for this target market might lead to brand-loyalty, hence bullet proofing the winery and increasing revenue...
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Whilst this is an avenue for exploration especially with the target market being 25-34 year olds as they have a culture of consuming branded goods. The development of a brand that is specifically designed for this target market might lead to brand-loyalty, hence bullet proofing the winery and increasing revenue...
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