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| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5756 |
Essay's paper body
Modellen tar for seg fire elementer i en relasjon. Det er interaksjonsprosessen, interaksjonspartene, interaksjonsomgivelsene og atmosf?ren. Interaksjonsprosessen blir beskrevet som en prosess pa bade kort og lang sikt, der den korte prosessen omhandler byttetransaksjoner kalt episoder, mens den langsiktige prosessen omhandler et gjensidig forhold av tilpasninger og institusjonalisering mellom interaksjonspartene...
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Atmosf?ren er alle de elementene eller interne omgivelsene som kan bli pavirket eller manipulert av relasjonen mens omgivelsene er de gitte eksterne utenomliggende forhold som relasjonspartene opererer innen.
I arbeidet med utviklingen av interaksjonsmodellen tar IMP Gruppen ogsa utgangspunkt i et omrade utenfor markedsforingslitteraturen karakterisert av Williamson (1975) som han kaller "the new institutionalists...
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