Buy custom Indian Rural Market
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 653 |
Essay's paper body
Presently, there are 28 Goldplus stores across the country and the stores posted a turnover of Rs 217 crore from the Goldplus stores during April-September this year.
To consolidate its presence in the rural market, Titan Industries has attempted to connect itself with the rural consumers through the Anant Loyalty programme according to which each Goldplus store educates around 1,000 customers per day on jewellery products...
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This apart, the company has also facilitated factory visits for its customers to enable them to see the process of gold manufacturing.
Natrajan said that the risks associated with the rural market include low margins of business and intense working capital with the rural customer more demanding than his urban counterpart and willing to pay a premium if he finds value in the products...
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