Buy custom Indian Fmcg Sector
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 997 |
Essay's paper body
Over 70% sale of FMCG products is made to middle class households and over 50% of middle class is in rural India.
4. Buying Pattern Shift: The crisis of declining FMCG markets during 2001-04 was driven by new avenues of expenditure for growing consumer income such as consumer durables, entertainment, mobiles, motorbikes etc...
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Now, as many consumers have already upgraded, their income is being directed towards pampering themselves.
5. Favorable Indian Economy & Demographics: 45% people in India are under 20 years of age. Per capita disposable income has increased from $550 to $600 in 2007 (9% increase). GDP is growing at a CAGR between 8 to 9%...
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