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Essay's paper info
Topic: Business
Number of pages / Number of words: 15 / 3990
Essay's paper body

We cite examples from cars that have been really successful in any parameter as well as the debacles.

Finally, we segment the consumer based on our primary research and discuss their distinctive characteristics. On the basis of our study, we infer the critical factors for success in market and derive insights out of the study...


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We referred to old newspaper and magazine articles as required. This was primarily our basis for competitive analysis.

Primary Research: To understand the consumer mindset, we carried out a survey. This survey was conducted online as well as in 14-sector market, Gurgaon. The survey had 94 respondents as below:

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We supplemented the survey with interviews Customer Relations Manager at Orion Hyundai and Apra-Motors Maruti showroom...


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