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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2814 |
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The soft drinks market then was roughly 600,000 tonnes, of which the tetrapack segment was a mere 10%. But the tetrapack segment was growing very rapidly at 15-20% a year. The strong brands in this segment at that time were Frooti, Volfarm and Tree Top.
Funsip was conceived and positioned as a natural fruit drink that offered convenience, hygiene and variety...
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It came in three flavours – mango, apple and orange. The tetra packaging was franchised to third parties and plans were underway to add newer franchisees in different markets.
Kremmer was predominantly a dairy products company with substantial dairy operations that gave it synergies to produce milk powder, butter and a small range of milk-based Indian dessert mixes...
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