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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 4 / 1016 | 
                
    
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Another factor in impression management is self-verification, the act of comforming the audience to the person's self-concept.
The audience can be real or imaginary. IM style norms, part of the mental programming received through socialization, are so fundamental that we usually do not notice our expectations of them...
        
        
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While an actor (speaker) tries to project a desired image, an audience (listener) might attribute a resonant or discordant image.
Self-monitoring theory is a contribution to the psychology of personality, proposed by Mark Snyder in 1974. The theory refers to the process through which people regulate their own behavior in order to "look good" so that they will be perceived by others in a favorable manner...
        
        
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