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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1016 |
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What stakeholders want to achieve.
Business Aims and Objectives
? Corporate aims ? the overall purpose of a business.
? Behavioural theories ? theories which state that business objectives are determined jointly by groups of interested parties.
? Mission statement ? a brief summary of a firm's aims and objectives...
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? Corporate culture ? the values, beliefs and norms that are shared by people and groups in an organization.
? PEST-G analysis ? an analysis of the political, economic, social, technological and green factors affecting a business.
? Planning ? the process of deciding, in advance, what is to be done and how it is to be done...
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