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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 2 / 558 | 
                
    
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For example, offering a particular private label in men, young men, and boy's allows for minimal advertising to cover all three categories, increasing the label's overall sales.
Private label clothing lines are typically more appropriate with merchandise that is sold year-round with no seasonal trends-meaning lesser fashion risks...
        
        
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Nevertheless, private labels are becoming a bit more fashionable. They've increased from having only four seasons per year to twelve seasons per year. This means more frequent introduction of fashion items.
Overall, private labels are designed as alternative choices to national brands, not to dominate any categories...
        
        
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            General points of the essay
            
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