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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2075 |
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They cited Quelch and Klein (1996) and said, ??competitive advantages of economies of scale (for large organisations) will be diminished, advertising costs will be lower and small niche marketers will find enough customers globally via the Internet'. Moreover, Lovelock et al (2001) have indicated, "It will be, in effect, a low-cost gateway to global markets for SMEs" ...
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Moreover, Lovelock et al (2001) have indicated, "It will be, in effect, a low-cost gateway to global markets for SMEs" .
Profile and nature of Marriot Hotel
Location
Melbourne Marriott is an AAA Five-Diamond boutique hotel situated in the centre of the theatre, shopping, and business districts, approximately 14 miles from Melbourne International Airport...
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General points of the essay
Analysis of the External Environment of Business
Describe and analyse the external environment of business.
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