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| Topic: |
Business
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| Number of pages / Number of words: |
22 / 5894 |
Essay's paper body
To deepen understanding of how and in what areas the IMC concept is developing in the United States
2. To examine the extent to which a group of major U.S. advertising agency executives are developing, practicing, or utilizing IMC on behalf of their clients.
3. To understand the importance and value of traditional advertising agencies in a marketplace where IMC is apparently becoming more important...
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advertising agency executives are developing, practicing, or utilizing IMC on behalf of their clients.
3. To understand the importance and value of traditional advertising agencies in a marketplace where IMC is apparently becoming more important.
The research is predicated on the dynamic that there may well be wide variation and differing views concerning what IMC conceptually represents and how it might be practiced...
Essay fragment
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