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Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
4 / 933 |
Essay's paper body
this does not imply a single, standardises message and the integrated marketing communications effort should ensure that all messages are determined in such a way as to work to each others mutual benefit or at least minimise incongruity.
range of media - any 'vehicle' able to transmit marketing commncation messages and not just mass media...
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Freeman (1984)
One approach to the analysis of stakeholders
customer markets - buyers, intermediaries and fial consumers
referral markets - may be customer or non-customer
suppliers and alliance markets
influence markets - governnment agencies, regulatory bodies, investors, media, environmental/pressure groups, unions, industry bodies
recruitment markets - potential employees and channels to reach them
internal markets - existing staff, customer facing staff = 'part time marketers'
Issues in IMC
within a short period of just over a decade, IMC has swept around the world and become the accepted norm of businesses and apparecently agencies that service their needs...
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