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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 564 |
Essay's paper body
This insight is what allowed IKEA to expand and grow so rapidly.
4. What challenges lie ahead for IKEA?
IKEA faces many challenges in the years to come. While IKEA's targeted market was young, low-to middle income families, average income is rising. This in turn will shrink their target market. One exec was noticed this and thought that IKEA needed to offer a more high priced line in order accomated wealthier clients...
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One exec was noticed this and thought that IKEA needed to offer a more high priced line in order accomated wealthier clients. Also with the company growing so rapidly it seems hard for IKEA to stick to the main ideals that Kamprad so dearly loved. With over 13,000 employees Kamprad can no longer go around and shake everyone's hand and talk to them about how great IKEA is...
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