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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 914 |
Essay's paper body
"Contrary to the industry norm of outsourcing as much as possible, IKEA acquires stock in its more than 2,300 suppliers so that it can enforce its quality standards. Control of product design allows the company to specify construction methods. Careful attention to detail, construction, and packaging has helped it keep costs low...
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Control of product design allows the company to specify construction methods. Careful attention to detail, construction, and packaging has helped it keep costs low." (Nattermann 2000, p. 26)
IKEA, through its modular, simple designs, also sells a lifestyle. One IKEA piece is very likely to match any other piece, and being an IKEA customer is actually a cultural signifier for a young, on-the-go American who is both money and style-conscious...
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General points of the essay
Ikea
What Is Ikea
Ikea as an example
Ikea's
Strategy: Ikea
Success Of Ikea
E- Business Of Ikea
Strategy of IKEA
Hrm Ikea China
IKEA and sustainability
Culture Of Ikea
IKEA case
IKEA in INDIA
IKEA in Indonesia
Vision Of Ikea
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