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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1276 |
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Product plays a crucial role in the 4p??s theory. To some extent, the customer value can be delivered by the product value directly. IKEA is offering the best product value from all the aspects: customer demand, type, price, cost and so on. Its business idea is "To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them...
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Its business idea is "To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."
1.The design and the price of every new product are all based on the market research. IKEA learns about the customer??s needs and preferences between different people by the following ways: home visits, surveys, and focus groups...
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