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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1527 |
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They had the luxury of handpicking top clients they wanted to work with on projects. Even with this type of reputation and client selectivity, a successful product design must come from a partnership between the client and the firm. Kelley promoted and exploited the awards given the company and IDEO’s exemplary innovation practice to continue to evolve and elicit additional business...
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With regard to the article, “Choosing to Learn, Learning to Chooseâ€, IDEO seeks out clients that can supplement their intellectual equity. IDEO does not agree to do work that involves only decorative or low transferable knowledge project development. They want to engage with clients that have the tough problems – the clients that are pushing technology and accepted norms...
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