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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2045 |
Essay's paper body
“Kottler Marketing Management 12eâ€
2. (Wikipedia)
3. (MarcommWise)
Market segmentation identifying different groups (segments) in a population. It is more beneficial for an organization to focus its marketing efforts on a group who have similar characteristics, needs, and wants, than it is to a group of undifferentiated people...
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There are many different ways a group can be segmented. The most common characteristics included: demographic (age, income), geographic (state, city), psychographic (social class, lifestyle), and use (frequency, user status). An organization can increase their revenues and decrease their expenses by focusing their efforts on a market segment...
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