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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 780 |
Essay's paper body
The creative execution heightened the emotional connect with the ICICI Pru brand - Indian; satisfaction of knowing that one’s loved ones are protected. Symbolic representation of the protector of the family through situations showcasing various life stages and creating endearing imagery of protection and familial bonding...
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Symbolic representation of the protector of the family through situations showcasing various life stages and creating endearing imagery of protection and familial bonding.
Press: Gave the consumer a rational and tangible reason to buy insurance first and secondly from ICICI Prudential. The product specific advertising focussed on changing the prevalent perception about insurance and breaking a few myths: non- affordability, insurance not being good investment option and the myth that insurance was good only for tax saving...
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