Buy custom IBM's Corporate Culture
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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2718 |
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To help promote an image of success, Watson established a strict dress code and encouraged the writing and singing of songs about IBM’s products and employees (Pugh, 1995, p. 35). Drawing from his personal sales experience, he also implemented a series of effective business tactics such as generous sales incentives, a focus on customer service, and an evangelical fervor for instilling company pride and loyalty in every worker...
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Watson was fired from his first sales job because his horse, buggy, and the sewing machines that he was selling were stolen while he was in a bar celebrating. That incident led to Watson’s ban on alcohol at all IBM functions and meetings. His marketing success and conviction on anti-trust charges (later overturned) while with the National Cash Register Company, led to the formation of a marketing force that was passionate about the IBM company and its products, but fair in all of its dealings with customers...
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