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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1582 |
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Companies were more and more realizing how advantageous it was having a partner to help streamline your operations, and IBM knew that they had the potential to be this partner for many clients. They needed to position themselves as continuing to provide superior technology, and at the same time position themselves as having superior customer service and support...
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They needed to position themselves as continuing to provide superior technology, and at the same time position themselves as having superior customer service and support. This was done through the “Help Desk†and “The Other IBM†campaigns. These were IMC campaigns used to create awareness, credibility, preference, and an image of IBM as a provider of business consulting services...
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General points of the essay
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