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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 572 |
Essay's paper body
However, the decade of the 1990's began with IBM posting record profits up to that point in its history. This proved illusory as the rental to lease conversion was tapping out, demand for mainframes was waning and corporate downsizing was in full swing. Corporate spending shifted from high profit margin mainframes to lower margin microprocessor-based systems and the growth in IBM's PC business was not nearly enough to offset the company's mainframe revenue decline...
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This was a key and critical step in the transformation of the business. Brian Sellwood explained, “We were not into services; we were a hardware/software product company. The first step was to start understanding what the customer wanted; what they wanted to buy and how they wanted to see it packaged...
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