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Topic: Business
Number of pages / Number of words: 2 / 331
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By Nam Phuong

Hybrid marketing channel network is one of the most important and widely used systems among types of VMN (vertical marketing network). Using hybrid marketing channel network, a single firm may set up two or more marketing channels in order to reach multiple marketing segments. The marketing highlight “Hybrid marketing channels in the services sector” on page 384 provide a clearer view about such issue...


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By Nam Phuong

Hybrid marketing channel network is one of the most important and widely used systems among types of VMN (vertical marketing network). Using hybrid marketing channel network, a single firm may set up two or more marketing channels in order to reach multiple marketing segments. The marketing highlight “Hybrid marketing channels in the services sector” on page 384 provide a clearer view about such issue...


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