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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1017 |
Essay's paper body
"Because it looks and has so many design, styling cues of the iconic Hummer," Ms. Vanzura said, "the challenge was how to introduce it to people."
In another commercial, the camera focuses on an empty parking spot. As music from the Richard Strauss symphony "Also Sprach Zarathustra" plays, a Hummer pulls up to the spot and parallel parks effortlessly...
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Jensen said. "The parking commercial, that's pretty, like, 'duh.' But we had to do it because being maneuverable is important to a lot of people."
Not that Hummer backs away from its rough-and-tumble image in its new commercials.
"You always want to showcase that it's authentic and that you haven't lost your DNA when you bring in a less expensive version," Ms...
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