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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 722 |
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If some of these gaps look promising, HLL goes ahead with the plans.
It examines the existing set of brands with the company, the product technologies available, the benefits that can be provided and other considerations that have a bearing on the company’s long term interests in the business. Finally, if the company decides to go in for the new offer, a decision has to be taken as to whether new brands should be created or extensions if existing brands should be preferred or ongoing brands from the market acquired...
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Finally, if the company decides to go in for the new offer, a decision has to be taken as to whether new brands should be created or extensions if existing brands should be preferred or ongoing brands from the market acquired.
HLL hires brands to capture new opportunities:
Towards the close of the 1990s, HLL found that the germicide segment of the soap market was growing fast, with RCI’s Dettol antiseptic soap leading it...
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