Buy custom How Subliminal Messaging Affects Consumer Behavior
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1517 |
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Wilson Bryan Key.
Dr. Key has written several books on the subject of subliminal messaging and its widespread use by government and advertising companies. In his book Subliminal Seductions, Key states, "Subliminal perception is a subject that virtually no one wants to believe exists, and - if it does exist - they much less believe that it has any practical application" and then goes on to contend "The techniques are in widespread use by media, advertising and public relations agencies, industrial and commercial corporations, and by the Federal government itself...
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Keys states, "Merchandisers, by embedding subliminal trigger devices in media, are able to evoke a strong emotional relationship between, say, a product perceived in an advertisement
weeks before and the strongest of all emotional stimuli - love (sex) and death." (Key, p. 28) Examining these statements by Keys, it is clear that he believes subliminal messages not only exist, but furthermore that they clearly affect consumer behavior since they appeal to the strongest of primordial forces within the human psyche...
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