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Alreck and Settle focus on these factors as basis for which organisations can build their marketing strategy to create brand loyalty. I do not feel that Tyndale took such factors into consideration with their product advertising but I will discuss the factors specifically in relation to the purchase of my Bible...

I believe several of these factors added to the value I perceived from my purchase. At the time of which I purchased my bible I was not effectively studying God’s word (the Bible) therefore with the Life Application Study Bible the need association was evident as it offers studying notes to understand difficult passages and a concordance to ease navigation...

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A CASE FOR BRAND LOYALTY Brand Loyalty Brand Strategy And Imc brand strategy Evaluate the importance of branding, and brand loyalty, to successful marketing. How not to write about The Value of my most valued purchase Increasing Brand Loyalty In The Hospitality Industry marketing strategy case study brand consolidation Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Rebuilding Brand Strategy Strategy Formulation, As Outlines By Henry Mintzberg And Joseph Lampel, To The Focus On Strategic Management Within The Education Sector. When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand A Comparison Of Multi-valued Orientation And Two Valued Orientation True Brand Loyalty Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.

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