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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2324 |
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It has indeed been recognised by a number of theorists and writers on the topic that culture is a powerful undercurrent within international business and must be a component in determining the form and nature of international strategy.
International strategic management can take a number of forms and its meaning in a business context can be multifaceted...
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An international business may be ‘multinational’ meaning that it is operating across several borders but there is some decentralisation of strategy. A ‘global business’ is one conducting its business in a large range of countries but company strategy is determined centrally. Finally, a ‘transnational’ business strategy is when an organisation again operates across borders but with varying degrees of differentiation locally and nationally depending on market conditions...
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General points of the essay
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