Buy custom How Country Of Origin Image Can Affect International Business Success And Further Internatinal Expansion.
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1547 |
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In the case that the other brands in the segment has earned such a big chump of market share with very strong image on its COO like Honda, Toyota, and Mercedes. Their customers have already got the image that they have such a reliable on their products’ quality as automobile segment is admitted that Japanese is more reliable with less repair cost whilst American was known as bigger and safer car (Kim and Chung (1997; p...
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Their customers have already got the image that they have such a reliable on their products’ quality as automobile segment is admitted that Japanese is more reliable with less repair cost whilst American was known as bigger and safer car (Kim and Chung (1997; p.3).
Beating with big companies requires more than just good products but building relationship with customers to overcome those competitors are far more challenging...
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