Buy custom How Branding Affects Consumer Purchasing Research Proposal
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Business
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| Number of pages / Number of words: |
6 / 1642 |
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Perception depends on physical stimuli and stimuli’s relation to the surrounding field of an individual. People can have different perceptions of the same thing because of a few perceptual processes – selective attention, selective distortion and selective retention (Kotler, 2003). For example, a person may perceive a BMW car as premium, advance, cutting-edge and well-built; another may see it as expensive and non-economical use...
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For example, a person may perceive a BMW car as premium, advance, cutting-edge and well-built; another may see it as expensive and non-economical use. Individuals will respond differently to BMW vehicles.
In marketing, perception is more important than the reality (Simms & Trott, 2006). This is because BMW automobile buyers may decide to purchase a BMW because of daily stimuli around them...
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