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Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
7 / 1898 |
Essay's paper body
The 4 P's outlines by Jerome are part of the 8 P's associated with marketing in the hospitality industry as well. The 4 P's are outlined as follows: product, place, promotion, price.
A product is a tangible physical product that can be sold to a consumer, a service can also be considered a product. Some examples of product marketing decisions would be: brand name, functionality, warranty etc...
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Some examples of product marketing decisions would be: brand name, functionality, warranty etc. In a traditional marketing setting, marketers would focus on a particular product such as a clock radio, and they would figure out a brand name that would appeal to its target market customer as well as compliment the product...
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