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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2339 |
Essay's paper body
So a business must adapt to reflect changes in the environment and make decisions about how to change the marketing mix in order to succeed. This process of adapting and decision-making is known as marketing planning.
Where does marketing planning fit in with the overall strategic planning of a business?
Strategic planning (which you will cover in your studies of “strategy†is concerned about the overall direction of the business...
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It is concerned with marketing, of course. But it also involves decision-making about production and operations, finance, human resource management and other business issues.
The objective of a strategic plan is to set the direction of a business and create its shape so that the products and services it provides meet the overall business objectives...
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