Buy custom Home Appliances Company : Strategy for Coffee Maker Business
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 472 |
Essay's paper body
Efforts to lead in emerging businesses in coffee maker industry, however, must be in line with creation of viable options, Horizon 3 to secure sustainable growth.
Note:
1)HFN The Weekly Newspaper for the Home Furnishing Network, April 26, 2004
2)Consumer Reports, Dec 2002 v67 i12
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The market size of coffe maker industry is $498.80 MM as of 2003 growing 5.3% from $473.0 MM in 2002. A survey report1) tells that 47% of coffee drinkers drink at home, 25% at work, 3% in a coffeehouse, 3% in a restaurant and 10% on the go. It also shows about how they made coffee that 8% used percolators, 3% hand drips, 56% electric drips, 1% French press and 4% espresso machines...
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