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| Topic: |
Business
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| Number of pages / Number of words: |
15 / 4174 |
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The theories approached here involve an ongoing questioning for the contemporary manager so as to better his/her knowledge of holistic marketing, in an invaluable contribution for the development of the discipline. In this manner the marketing manager will be able to understand better the modern tendencies of the holistic approach to marketing...
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In this manner the marketing manager will be able to understand better the modern tendencies of the holistic approach to marketing.
The Holistic Marketing Strategy is an organic and inter-related process that builds on team oriented approaches to achieving organizational goals. One needs to define appropriate market metrics (how to measure), research requirements, vehicles for measurement, and appropriate media buys that will enable you to achieve your market goals...
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General points of the essay
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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