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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2271 |
Essay's paper body
In the foods business also, where the focus has increased in last few years, HLL has established a significant presence in all segments. Market share figures for major foods businesses are Packet Tea (41%), Coffee (43%), Jams (75%), Ketchup (26%), Vanaspati (28%), Staple foods (20%).HLL has been doing exceptionally well in the year 2004-05...
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While the market growth rate in the category of products manufactured by HLL was 4% in Jun'05, HLL alone showed a growth rate of 11.9% in Jun'05.
STRENGTHS
? Strong brand portfolio
HLL is a trusted brand and has over the years gained much brand loyalty and customer support. The management is well known for its marketing savvy...
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General points of the essay
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