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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 2 / 384 | 
                
    
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In 1969 the first advertising campaign for Reese's took place. Promotional advertising quickly and effectively emphasized the new bond between Hershey's and Reese's. The tag line "Two great tastes that taste great together" was created. The commercials focused on the collision concept. The first commercial contained a construction worker who had fallen into a manhole saying "you got peanut butter in my chocolate"...
        
        
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In 1969 the first advertising campaign for Reese's took place. Promotional advertising quickly and effectively emphasized the new bond between Hershey's and Reese's. The tag line "Two great tastes that taste great together" was created. The commercials focused on the collision concept. The first commercial contained a construction worker who had fallen into a manhole saying "you got peanut butter in my chocolate"...
        
        
            Essay fragment
        
    
                
            General points of the essay
            
                                    A Brief History of Rock and Roll and The Woodstock Music Festival of 1969
                                    Advertising Campaign for Bench/
                                    “Analyzing the elements of the promotional mix and their respective roles in IMC for the Coca Cola and suggestive version of promotional mix with proper reasoning”
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