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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1649 |
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Candler also introduced the twelve ounce Coke can in 1960. The Coca-Cola bottle was patented in 1977. The two liter bottle was introduced in 1978, the same year the company also introduced plastic bottles. Woodruff did have one doubtful distinction; he raised the syrup prices for distributors. But he improved efficiency at every step of the
manufacturing process...
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But he improved efficiency at every step of the
manufacturing process. Woodruff also increased productivity by improving the sales department, emphasizing quality control, and beginning large-scale advertising and promotional campaigns.
In 1985, the Coca-Cola Company made what has been known as one of the biggest marketing mistake...
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General points of the essay
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