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| Topic: |
Business
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| Number of pages / Number of words: |
16 / 4444 |
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In the late 1990s adidas focused on the U.S. market, the largest sporting goods market globally, and sponsored numerous sports teams, athletes, and high-visibility athletic events in an effort to boost brand recognition.
Humble Beginnings for the Athletic Shoe: 1920s-40s
adidas emanated from a bitter dispute between two brothers, Rudolph and Adi Dassler, in the small Bavarian mill town of Herzogenaurach...
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Rudi and Adi were born in 1898 and 1900, respectively, to Christolf and Pauline Dassler. Their hometown of Herzogenaurach was a regional textile manufacturing center at the time, but during the early 1900s most of the mills converted to shoemaking. Adi was trained to be a baker, but those skills offered him little hope of finding a job in the final years of World War I...
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