Buy custom High Involvement and Low Involvement in searching for product information
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1564 |
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In instances where comparisons are needed, certain websites lay information side-by-side for easier analyzing. This saves a large amount of time and cost for the consumer. Without the internet, the consumer would have to spend time traveling to different stores to gather enough information, make the decision, and spend more time going back to the store to purchase...
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Without the internet, the consumer would have to spend time traveling to different stores to gather enough information, make the decision, and spend more time going back to the store to purchase. Things are more efficient with the internet.
‘With the vast array of information, consumers are able to identify the key evaluative criteria, which accelerate the decision-making process’ (Neal, Quester & Hawkins, 2004)...
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General points of the essay
High Involvement and Low Involvement in searching for product information
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