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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3838 |
Essay's paper body
It is used more time on each customer compared to selling plain instruments. Availability from HP if problems occur is necessary and vital for customers if they experience challenges with the computer systems. It is automatically formed a relationship between HP and its customers and hopefully makes them dependent on HP services...
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This results in higher switching costs for the customers. Since customers are tied to a computer system they can face high switching costs regarding specific investments (Biong 2004). Cancellation penalties, retraining staff to handle a new computer system and search for new suppliers are challenges facing customers if they abandon a project (Biong 2004)...
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General points of the essay
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