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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 729 |
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After navigating the website, visitors will be able to print coupons which can be redeemed for a sample bottle, in certain developing markets, or coupons for established and growing markets. By providing a sample to emerging markets, we hope users will taste the product and become bona fide customers...
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Similar to the Nike Swoosh, our logo will distinguish Heineken from other beers and connect consumers globally. The logo will be featured on all advertising and promotional items.
Our marketing campaign will also explore connecting to our customers through events our focus groups have identified as demographically significant...
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General points of the essay
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